Re: Print advertising

On Monday 21 November 2005 09:08, Mike Ellsworth wrote:
> I guess development of a keyword list along with adwords & Gavin's piece
> would be next.
>
> I just bought a list of 3,300 US Newspapers which would be a start for
> regular mailing of a "press release" - with wording yet to be
> determined. I will eventually need to know what to use as a return
> address. A pg graphic along with "c/o"..... my company address?
>
> I think Robert's Google ad + implementation of Gavin's idea + snail mail
> press release (PG - What it is & Why you need it) will be a good start
> to supplementing existing efforts.

Google Ads work by using keywords i.e. "postgresql new version" etc. They can be targetted geographically and also within a budget.

You target an ad by using phrases that you know the intended audience will use in their google searches. For example, if you want to attract the attention of MS SQL Server users then you would use phrases that they themselves type in a search. Our ad then appears off to the side.

We should generate a list of keywords and see where this leads.

cheers