Re: Print advertising

Very generous!

I guess development of a keyword list along with adwords & Gavin's piece
would be next.

I just bought a list of 3,300 US Newspapers which would be a start for
regular mailing of a "press release" - with wording yet to be
determined. I will eventually need to know what to use as a return
address. A pg graphic along with "c/o"..... my company address?

I think Robert's Google ad + implementation of Gavin's idea + snail mail
press release (PG - What it is & Why you need it) will be a good start
to supplementing existing efforts.

Certainly won't hurt.

Robert Bernier wrote:

>Guys,
>
>I'd like to offer a solution promoting pg; with your assistance, I could compose and and publish a Google Ad. I already have the budget for our (SRA America) Google advertising so it's no big deal if I extend it to include generic Postgres advertising.
>
>The advantage about Google Advertising is that we can target any population segment we choose.
>
>Comments?
>
>
>
>
>On Monday 21 November 2005 01:07, Oleg Bartunov wrote:
>
>
>>Very good observation !
>>
>>Oleg
>>
>>On Sun, 20 Nov 2005, nhrcommu(at)rochester(dot)rr(dot)com wrote:
>>
>>
>>>May have misunderstood me a bit, though Gavin's idea
>>>is a good one and needed.
>>>
>>>I would never suggest advertising. In my mind it is
>>>contra to "the movement". I'm suggesting a press
>>>release that is really a - What it is & Why you need
>>>it, letter. Small village (<50,000 people) papers
>>>are hungry for news. Most have 2 or 3 part-time
>>>reporters that write about the local football team's
>>>performance and assorted local tidbits.
>>>I think they would run an article as a press
>>>release. Not email --- just a regular old piece of
>>>paper with a stamp. Hand addressed with a real
>>>signature. The release should be non-tech; write a
>>>bit about "us vs them" (small vs big) AND make a
>>>call for the local PC fixer + the school admin and
>>>even the local government to come to the site.....
>>>this is where Gavin's idea would fit in nicely.
>>>
>>>Personalized printing is a large part of my
>>>business. I don't have a problem sending out 10 K
>>>of these over the course of a year on my nickel,
>>>including postage.
>>>
>>>Just need a good letter and content Gavin mentioned
>>>--- kind of a STARTER'S KIT.
>>>
>>>But I agree --- no advertising. Waste of money.
>>>
>>>After all, the release would be from one community
>>>to another.
>>>
>>>Thanks,
>>>Mike
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>----- Original Message -----
>>>From: Gavin Sherry <swm(at)linuxworld(dot)com(dot)au>
>>>Date: Sunday, November 20, 2005 6:59 pm
>>>Subject: Re: [pgsql-advocacy] Print advertising
>>>
>>>
>>>
>>>>Hi all,
>>>>
>>>>On Sun, 20 Nov 2005, Josh Berkus wrote:
>>>>
>>>>
>>>>>Mike,
>>>>>
>>>>>I'm taking this back on-list because I think
>>>>>
>>>>>
>>>it's a critical
>>>
>>>
>>>
>>>>discussion.>
>>>>
>>>>
>>>>
>>>>>>I have a fuzzy feeling that there are a few people
>>>>>>in the world that do not sit around reading
>>>>>>Information Week as part of their daily
>>>>>>
>>>>>>
>>>routine. A
>>>
>>>
>>>
>>>>>>CEO of a 20 person company in Oneonta, NY may not
>>>>>>even know that there IS such a thing as
>>>>>>
>>>>>>
>>>PG..... but
>>>
>>>
>>>
>>>>>>he sure knows that he has needs and 1 of them is
>>>>>>saving money. He probably DOES read the local
>>>>>>paper... because he may be in it. And if he reads
>>>>>>some plain talk about PG, he may grab his
>>>>>>
>>>>>>
>>>"computer
>>>
>>>
>>>
>>>>>>guy" by the stacking swivel and say... "Why
>>>>>>
>>>>>>
>>>wasn't I
>>>
>>>
>>>
>>>>>>told about this?"
>>>>>>
>>>>>>
>>>>>I think you're absolutely right. However, I'm
>>>>>
>>>>>
>>>personally at a
>>>
>>>
>>>
>>>>loss on how to
>>>>
>>>>
>>>>
>>>>>reach these people without spending a fortune on
>>>>>
>>>>>
>>>print
>>>
>>>
>>>
>>>>advertising. The
>>>>
>>>>
>>>>
>>>>>problem is that small businesses simply don't
>>>>>
>>>>>
>>>read any national
>>>
>>>
>>>
>>>>publications> consistently. There are some key
>>>>
>>>>
>>>ones we could take
>>>
>>>
>>>
>>>>on -- ComputerWorld,
>>>>
>>>>
>>>>
>>>>>Philanthropy Journal -- but on the whole it
>>>>>
>>>>>
>>>would be hit-or-miss.
>>>
>>>
>>>
>>>>And for
>>>>
>>>>
>>>>
>>>>>small local papers, there are probably 25,000 of
>>>>>
>>>>>
>>>them in the US.
>>>
>>>
>>>
>>>>I second your scepticism here. I've had some
>>>>
>>>>
>>>experience of IT
>>>
>>>
>>>
>>>>marketingand marketing/advertising in general.
>>>>
>>>>
>>>Effective
>>>
>>>
>>>
>>>>advertising, especially to
>>>>small business, requires a broad and long running
>>>>
>>>>
>>>campaign -- read:
>>>
>>>
>>>>expensive. In my opinion, the ad placed by the
>>>>
>>>>
>>>mozilla guys in a
>>>
>>>
>>>
>>>>major US
>>>>daily was good for morale bit not an effective way
>>>>
>>>>
>>>of marketing the
>>>
>>>
>>>
>>>>project.
>>>>
>>>>The thing that we're good at is attracting people
>>>>
>>>>
>>>to the project
>>>
>>>
>>>
>>>>for its
>>>>technical features. This is our strength. One of
>>>>
>>>>
>>>the things that
>>>
>>>
>>>
>>>>companiessurrounding PostgreSQL -- particularly
>>>>
>>>>
>>>the big ones -- are
>>>
>>>
>>>
>>>>good at is
>>>>sales and marketing. I think most of the work
>>>>
>>>>
>>>involved in
>>>
>>>
>>>
>>>>attracting small
>>>>businesses not looking specifically for an open
>>>>
>>>>
>>>source database can be
>>>
>>>
>>>
>>>>left to them.
>>>>
>>>>That being said, I think there are some key areas
>>>>
>>>>
>>>we need to take
>>>
>>>
>>>
>>>>care of:
>>>>case studies on the web site, testimonials on the
>>>>
>>>>
>>>web site and a
>>>
>>>
>>>
>>>>kind of
>>>>'Why PostgreSQL' check list, which blends
>>>>
>>>>
>>>testimonials with a list of
>>>
>>>
>>>
>>>>features. I'm currently sitting on a bunch of case
>>>>
>>>>
>>>studies for the Web
>>>
>>>
>>>
>>>>site. Unfortunately, I have very little time to
>>>>
>>>>
>>>work on them. The
>>>
>>>
>>>
>>>>first of
>>>>these should come through very soon.
>>>>
>>>>Thanks,
>>>>
>>>>Gavin
>>>>
>>>>---------------------------(end of
>>>>
>>>>
>>>broadcast)-----------------------
>>>
>>>
>>>
>>>>----
>>>>TIP 6: explain analyze is your friend
>>>>
>>>>
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>>>
>> Regards,
>> Oleg
>>_____________________________________________________________
>>Oleg Bartunov, sci.researcher, hostmaster of AstroNet,
>>Sternberg Astronomical Institute, Moscow University (Russia)
>>Internet: oleg(at)sai(dot)msu(dot)su, http://www.sai.msu.su/~megera/
>>phone: +007(095)939-16-83, +007(095)939-23-83
>>
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