Re: Slogans for 9.2

From: Emanuel Calvo <postgres(dot)arg(at)gmail(dot)com>
To: Susanne Ebrecht <susanne(at)2ndquadrant(dot)com>
Cc: pgsql-advocacy(at)postgresql(dot)org
Subject: Re: Slogans for 9.2
Date: 2012-01-31 16:44:55
Message-ID: CAGHEX6YE5Mhf-W4AYc0kgCQLYw_M_gxKeq5fEK8tqvJiByNjEQ@mail.gmail.com
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El 31/01/2012 09:01, "Susanne Ebrecht" <susanne(at)2ndquadrant(dot)com> escribió:
>
> Hello,
>
> when you do marketing slogans - you always have to think about what ppl
will interpret into it.
>
> Am 30.01.2012 21:13, schrieb Josh Berkus:
>>
>>
>> "Fastest Database Yet"
>
>
> That says we weren't fast before.
>
>>
>> "Your Database, Accelerated"
>
>
> My female feeling says it isn't perfect - but I don't have words for my
feelings.
> In any case - it is hard to get a similar short translation.
>
>

>>
>> "Features + Speed = Awesome"
>
>
> Here ppl will think - they have tons of features - they have speed - what
about security?
> Do they just pipe all to /dev/NULL
>
>
>>
>> "Make Way for Speeding Elephants"
>
>
> Should get speeding Turtles for Japan => also not perfect.
>
>
>>
>> I'm not thrilled with any of those, so, ideas?
>>
>
> I always say PostgreSQL is the Volvo under the databases - safe, robust
and fast.
>
> You might know - Germany has no speed limit.
> But - usually speed has a price.
> The faster the cars and motor cycles - the more ppl think about safeness
and robustness.
>
> When you talk about speed you always should point out that we are still
robust, safe and
> reliable.
>

I like your point of view, you are right. We are considering to focus on
promote the new speed improvements, but we need to clarify that pg is still
robust and secure.

Faster, secure, Robust and postgres.

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