querying jsonb for arrays inside a hash

I noticed that querying for
product_attributes @> '{"upsell":["true"]}'
is much slower than querying for
product_attributes @> '{"upsell": 1}'

Is that expected? I have a gin index on product_attributes. I'm using 9.4.1.

explain analyze
select count(*) from products where product_attributes @>
'{"upsell":["true"]}' and site_id = '1';
QUERY
PLAN
------------------------------------------------------------------------------------------------------------------------------------------------
Aggregate (cost=1382.92..1382.93 rows=1 width=0) (actual
time=410.498..410.499 rows=1 loops=1)
-> Bitmap Heap Scan on products (cost=46.94..1382.52 rows=157 width=0)
(actual time=31.747..363.145 rows=45165 loops=1)
Recheck Cond: (product_attributes @> '{"upsell": ["true"]}'::jsonb)
Filter: (site_id = '1'::text)
Rows Removed by Filter: 90330
Heap Blocks: exact=12740
-> Bitmap Index Scan on products_attributes_idx
(cost=0.00..46.90 rows=386 width=0) (actual time=29.585..29.585
rows=135843 loops=1)
Index Cond: (product_attributes @> '{"upsell":
["true"]}'::jsonb)
Planning time: 0.851 ms
Execution time: 410.825 ms
(10 rows)

Time: 413.172 ms

explain analyze
select count(*) from products where product_attributes @> '{"upsell": 1}'
and site_id = '1';
QUERY PLAN
-----------------------------------------------------------------------------------------------------------------------------------------
Aggregate (cost=1382.92..1382.93 rows=1 width=0) (actual
time=0.110..0.111 rows=1 loops=1)
-> Bitmap Heap Scan on products (cost=46.94..1382.52 rows=157 width=0)
(actual time=0.107..0.107 rows=0 loops=1)
Recheck Cond: (product_attributes @> '{"upsell": 1}'::jsonb)
Filter: (site_id = '1'::text)
-> Bitmap Index Scan on products_attributes_idx
(cost=0.00..46.90 rows=386 width=0) (actual time=0.105..0.105 rows=0
loops=1)
Index Cond: (product_attributes @> '{"upsell": 1}'::jsonb)
Planning time: 0.091 ms
Execution time: 0.140 ms
(8 rows)

Time: 1.264 ms