Re: Wanted: new project slogan

Brilliantly crafted Nik! You should be in marketing.

You¹ve discussed product positioning, price and who are the decision makers.

This is exactly where I¹d like to see this conversation go.

Just imagine: A coherent and comprehensive marketing strategy.

On 3/2/10 11:47 AM, "Nikolas Everett" <nik9000(at)gmail(dot)com> wrote:

> I think what people think about PostgreSQL is a way to the objectives but I
> think the objective is:
> To be the best database bar none.
>
> This is why we're proud to be "The world's most advanced open source
> database."
>
> From this object flow some principles.  I write we below in the royal sense
> because I don't contribute code or anything.  I just evangelize, quietly.
> 1.  We have a good idea how databases should work we are working to evolve
> PostgreSQL closer to that ideal.
> 2.  We want as many good contributions to the project as possible.
>
> Breaking those points down again yields:
> 1.1.  We are not going to add cross db joins, index hints, etc.
> 1.2.  We are going to add X, Y, Z features.
> 2.1.  We want as many good contributors as possible.
> 2.1.1.  We want to be as popular and useful as possible for the kind of people
> who would contribute.
> 2.1.1.1.  We want to be as popular as possible because that would expose
> potential hackers to PosrgreSQL.
> 2.1.1.1.1.  We want people to think X, Y, Z when they think PostgreSQL.
> ....
>
> I know thats all kind of semantic but it puts things into perspective.  For
> example a slogan that alienates hackers would probably not be good.  I can't
> really help with that though.
>
> While I'm writing who normally choses the database in an organization or for a
> project?  Where I've been its always been one of the first senior developers.
>  After the choice your pretty much stuck with it.  The suits don't really care
> so long as it doesn't cost too much money and the license doesn't prevent them
> from doing what they want to do.  PostgreSQL is golden on both those counts.
>
> Nik
>

Regards

Rob Napier