Re: [long] Picking A Target Market (was Re: A cohesive sales message)

From: "Greg Sabino Mullane" <greg(at)turnstep(dot)com>
To: pgsql-advocacy(at)postgresql(dot)org
Subject: Re: [long] Picking A Target Market (was Re: A cohesive sales message)
Date: 2004-01-12 02:05:23
Message-ID: 7f75f21cefe6d24757953193f9eff887@biglumber.com
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> (4) is where we get into all that marketspeek such as "branding" and
> "awareness" - getting the Label out there everywhere so that by the time
> the word "database" has flitted across some poor victim's brain, the
> association has already been made with "PostgreSQL" or at least "Elephant".

Problem is, "elephant" is also associated with PHP. Maybe we can make
PostgreSQL's logo a mammoth or a mastodon? :)

- --
Greg Sabino Mullane greg(at)turnstep(dot)com
PGP Key: 0x14964AC8 200401112103

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