Re: Another reason to hate our name...

Hi,

I share Devrim's view. As someone who is principally concerned with the
business perception of PostgreSQL, as opposed to its technical
noteworthiness, I can't see a lot of point in attempting a rebranding
exercise at this point in time. Energies would be better directed at
marketing the product more aggressively, I feel.

The PostgreSQL 'brand', for all its awkwardness, is well established and
phenomenally successful (though there is infinitely more that can be
achieved). Its name is just not a strong aspect of its 'sales appeal'. There
are plenty of precedents for this with commercially successful products, in
my subjective opinion.

I would rather see the debate move to just that, how to better present
PostgreSQL's commercial attractiveness - cost benefits, return on
investment, strategic advantages etc...

Regards,

Liam

_____________________________________________

Liam O'Duibhir - Product Manager - Open Source Software

Fujitsu Australia Software Technology

14 Rodborough Road, Frenchs Forest NSW 2086

Tel: (61-2) 9452 9068 Fax: (61-2) 9975 3779

Mob: 0423 025 852 Email: LiamOD(at)fast(dot)fujitsu(dot)com(dot)au

*http://fastware.com.au/postgresql.html*<http://fastware.com.au/postgresql.html>

> -----Original Message-----

> From: pgsql-advocacy-owner(at)postgresql(dot)org [*mailto:pgsql-advocacy*<pgsql-advocacy>-

> owner(at)postgresql(dot)org] On Behalf Of Devrim GUNDUZ

> Sent: Thursday, August 10, 2006 10:34 AM

> To: Jim Nasby

> Cc: PostgreSQL Advocacy

> Subject: Re: [pgsql-advocacy] Another reason to hate our name...

>

> Hello Jim,

>

> On Wed, 2006-08-09 at 18:21 -0500, Jim Nasby wrote:

> > *http://www.google.com/trends?q=postgresql%2Cpostgres%*<http://www.google.com/trends?q=postgresql%2Cpostgres%>

> > 2Cdb2&ctab=0&geo=all&date=all

> >

> > (Yes, I tried with MSSQL, Oracle and MySQL as well... the results...

> > weren't pretty)

>

> Did you also try with MS, OracleSQL and My? Removing SQL from

> Postgre(s) is the same as this, I think.

>

> I don't see a point in changing our name -- let's focus on new

> features, new marketing ideas, etc. If a person does not use

> PostgreSQL because of our name, then he/she may surely drop, I don't

> care.

>

> Cheers,

> --

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