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aWebBiz Newsletter - AdSense Followup

From: Barry(at)awebbiz(dot)com
To: pgsql-committers(at)postgresql(dot)org
Subject: aWebBiz Newsletter - AdSense Followup
Date: 2005-05-28 19:20:18
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Lists: pgsql-committers
aWebBiz Newsletter 
"Learn the Marketing and Sales Techniques of the Business World" 

There seems to be some changes going on with Google's 
AdSense revenue.  

As I stated in my last newsletter I've been making excellent 
AdSense revenue from high priced keywords. Earlier this 
month I actually made a little over $36 for one AdSense ad 
click. I also had quite a few AdSense clicks that paid over 
$20 each. My AdSense revenue is over $2,000 so far this 
month, but my earnings have slowed down. 

About 6 days ago my AdSense revenue started to decrease. No 
longer was I getting large amounts for AdSense clicks. In 
fact, most of my AdSense clicks are now paying me less than 

At first I thought the decrease in revenue might be because 
I was using a generic type of Web site that wasn't targeting 
any one niche market, but had many Web pages targeting a 
variety of high priced keywords. So, the first thing I did 
was to buy a new domain name and build a theme based Web 
site that only targeted high priced keywords in just one 
niche market. Well, that didn't help. I still wasn't making 
very much for my AdSense ad clicks. 

I don't feel bad about buying the extra domain and building 
the new Web site because I always have wondered if a theme 
based Web site would generate higher AdSense clicks than a 
generic Web site targeting the same keywords. Well, now I 
know, it doesn't. The only thing that matters seems to be 
the individual Web page and the keywords you target on that 
Web page. 

So, I don't know what is happening. Perhaps Google is 
keeping most of the profits now? Or perhaps this is just a 
temporary situation and the high pay outs will return? To 
tell you the truth I don't have an answer. 

I just wanted to bring it to everyone's attention in case 
others were putting in the time and effort building Web 
pages targeting high priced keywords. The bottom line is 
that if you aren't paying for traffic it really doesn't 
matter, but if you are buying traffic then you have to be 
aware that at the present time Google AdSense doesn't seem 
to be paying very much for high priced keywords. 

If this is a permanent situation then the solution might be 
to switch to Yahoo's contextual program as soon as it is 
available, which I think will be soon. Perhaps Yahoo will 
give higher pay outs or the competition from Yahoo might 
cause Google to raise their pay outs for high priced 
keywords again. 

In any event, if none of the contextual ads pay out higher 
amounts then perhaps it might be necessary to forget about 
using contextual ads and concentrate on just marketing 
affiliate products on your Web pages. Only time will tell, 
but one of your goals should be to have multiple streams of 
income and to be flexible since you never know when things 
will change. 

By the way, I just received an e-mail from Ken Evoy 
announcing an updated Affiliate Masters Course, which is 
still free. You can download it here: 

Have a great weekend!

Best regards, 
Barry Stein 
It's all about business.  

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