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Re: [Postgres Mkt/PR] Folder design/conferences

From: Chander Ganesan <chander(at)otg-nc(dot)com>
To: "Joshua D(dot) Drake" <jd(at)commandprompt(dot)com>, PostgreSQL Advocacy List <pgsql-advocacy(at)postgresql(dot)org>
Subject: Re: [Postgres Mkt/PR] Folder design/conferences
Date: 2007-06-21 14:10:55
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Lists: pgsql-advocacy
Joshua D. Drake wrote:
> Chander Ganesan wrote:
>> Hello,
>> I know there has been some talk about folders for materials for the 
>> upcoming conferences.  We're about  a month out from the first one 
>> (OSCON).
> Right.
>> Was there already a design in place?  Who is going to be in the 
>> folder?  How will we pay for 'em (I suggest we just print 1000, and 
>> vendors with inserts get some press on an inside flap and just split 
>> the costs)
> We are going to do a simple blue folder with the PostgreSQL elephant 
> and the community tagline underneath.
That seems like a lot of wasted real estate.  How about putting some 
customer testimonials on the back, and at least some contact info, etc. 
on the inside flap?  What about costs of the folders..where is that 
coming from?  I saw some initial discussion, but then it just seeemed to 
drop to nothing...
> As far as who is in the folder, anyone can be, but the only color 
> inserts are the postgresql ones.
Is there a reason for that?  I must've missed an entire thread of folder 
related emails on advocacy .  If vendors are supposed to put together 
materials they should at least have some idea as to what.  Our materials 
are normally in color...

Also, if we want to present a "professional" image, then I would think 
that vendor materials would be desireable in color.  A bunch of black 
and white flyers doesn't make much of an impression, and we want 
potential PG users to feel that the PG support community is a 
professional one...  I think it's rare to find an enterprise-class 
company that provides print/advertising materials in all black and white...

Chander Ganesan
The Open Technology Group
One Copley Parkway, Suite 210
Morrisville, NC  27560
Phone: 877-258-8987/919-463-0999

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