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Re: Time to work on Press Release 8.0

From: "Marc G(dot) Fournier" <scrappy(at)postgresql(dot)org>
To: Peter Eisentraut <peter_e(at)gmx(dot)net>
Cc: Josh Berkus <josh(at)agliodbs(dot)com>, pgsql-advocacy(at)postgresql(dot)org
Subject: Re: Time to work on Press Release 8.0
Date: 2004-08-13 21:01:34
Message-ID: (view raw, whole thread or download thread mbox)
Lists: pgsql-advocacy
Just a quick question here, but are we going to have two different Press 
Releases and, if not, should we?  We have two different 'markets' we want 
to sell to ... Peter's market, the techies who want to know why they 
should switch to (or stick with) PostgreSQL ... and then there are the 
'non-techies' who you want to "encourage" their techies to look deeper 
into it ...

With one, you want to focus on features, with the other you want to focus 
on market adoption and what not ...


On Fri, 13 Aug 2004, Peter Eisentraut wrote:

> Josh Berkus wrote:
>> This release, I think our theme should be corporate involvement.
>> Aside from the specific features (which speak for themselves) what's
>> news over the last year is the amount of interest and sponsorship
>> we've received from various commercial entities, including feature
>> sponsors SRA, FJ and Afilias and code contributor Command Prompt, as
>> well as our existing sponsors like RH and PGInc and probably others
>> I'm forgetting.
> I like to think that the theme of any press release announcing a new
> software release should be "what does this do for me".  (This is more
> generally true of anything you write.)  We have plenty of new features
> that you can map to prominent terms such as flexibility, performance,
> safety, ease of administration, etc. while still staying on topic and
> conveying actual information to the public.  The mention of corporate
> involvement is going to make everyone yawn.  It will be of brief
> interest to those so-called market analysts, but it will do absolutely
> nothing for our users and potential users.
> If you want to make points about business momentum, you can do that in
> separate activities.  Forcing this in the release announcement press
> release can lead to several impressions:
> "Oh, there are so few interesting features in this release, they need to
> fill the space with their sponsors."
> "Oh, they're so desperate to show off their business momentum, they need
> to mention three companies I've never heard of."
> "Oh, my beloved PostgreSQL is being taken over by evil corporations."
> Who cares about business momentum anyway?  Tell me about feature
> momentum.
> -- 
> Peter Eisentraut
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Marc G. Fournier           Hub.Org Networking Services (
Email: scrappy(at)hub(dot)org           Yahoo!: yscrappy              ICQ: 7615664

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