Re: Some comments on the marketing texts

On Fri, Oct 10, 2003 at 05:59:18PM -0400, Robert Treat wrote:
> 1) The target audience of the advocacy site is PHB's, not technical
> people.

This, by the way, is Real Important. Some of Peter's complaints
('world standard is meaningless because you don't know what the
comparison class is') are not things that would sway a PHB at all, in
my experience. Indeed, I made _exactly_ that argument about a year
and a half ago, and was overruled by a PHB who thought it was good
sales copy. (In case one wonders what has happened to the English
language.)

A

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