| From: | Peter Eisentraut <peter_e(at)gmx(dot)net> |
|---|---|
| To: | Rob Napier <rob(at)doitonce(dot)net(dot)au> |
| Cc: | pgsql-advocacy <pgsql-advocacy(at)postgresql(dot)org> |
| Subject: | Re: Wanted: new project slogan |
| Date: | 2010-02-03 07:37:25 |
| Message-ID: | 1265182645.10962.6.camel@fsopti579.F-Secure.com |
| Views: | Raw Message | Whole Thread | Download mbox | Resend email |
| Thread: | |
| Lists: | pgsql-advocacy |
On ons, 2010-02-03 at 10:42 +1100, Rob Napier wrote:
> So firstly, we should codify our marketing objectives. Then, and only
> then, should we be talking about branding.
Well, ordinarily you would expect a commercial development organization
to function something like this:
--> Branding ---> Sales
/
Marketing --
\
--> Requirements engineering ---> Programming
But the PostgreSQL world operates more like this:
-- FUD <--- Random users <........................
/ .
Advocacy <-- .
\ .
-- Release notes scramble <--- Random hacking <...
Which is why from a traditional marketing perspective, nothing we do
makes a lot of sense. ;-)
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