Re: Directions in Advocacy

Lucas, Greg, Gavin,

> These are definitely important, but we cannot underestimate the
> importance
> of starting to establish contact with the "outside" world. Once a
> consensus
> is reached on the mission statement and goals for the group, we need
> to
> start an unrelenting PR campaign.

All aspects of marketing are important. I happen to like PR, and I do
think that it is currently one of our weakest areas. Here's my
suggestions on assignments:

Gavin: Preparing the Mission Statement, and Points of Attack for
PostgreSQL advocacy as a formal doc. Please do this on Guides so that
we can be collaborative.

Me, Robert, Lucas (with some help from Justin & Marc): Press Releases,
the Press Resources page, answering the press(at)postgresql(dot)org address as
soon as it gets established (reminder to self: write request to Marc),
news listings, testimonials.

Gavin, Greg: Dressing up the Advocacy web site. Top priority here is
installing some kind of easy-to-use content mangement system so that
non-HTML coders can post content.

Justin, Marc: coordinating with wwwdevel to ensure that there's tie-in
between the main site and Advocacy, such as: PRESS GO HERE big links.

Work for everybody?

-Josh Berkus

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