Re: Wanted: new project slogan

From: Rob Napier <rob(at)doitonce(dot)net(dot)au>
To: <pgsql-advocacy(at)postgresql(dot)org>
Subject: Re: Wanted: new project slogan
Date: 2010-02-03 00:30:44
Message-ID: C78F0EE4.D4C6%rob@doitonce.net.au
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Josh

If that is the way you wish to be viewed, don't change a thing.

E.g. I mentioned the importance of language. 'Extensible' is good,
'hackable' has too many negative connotations.

Community-owned. Nice but it should be near the bottom of the list. It also
has negative connotations in the corporate sphere. Not just a bit hokey, it
also can suggest undisciplined, under funded, and a few other prejoratives
that come to mind.

BUT when linked to approachable: That can be a good thing. Mozilla is
community owned but they are particularly careful about the way their image
is developed.

AND international: That implies strength, stability and accessibility.

The rest of your list is about the product. The technology needs to be
presented in more marketing terms.

I hope this is making some sense.

On 3/2/10 10:48 AM, "Josh Berkus" <josh(at)agliodbs(dot)com> wrote:

> On 2/2/10 3:42 PM, Rob Napier wrote:
>> we would like it to be recognised as one of the world¹s best RDBMS
>> applications ­ commercial and open source; we would like it to be
>> accessible worldwide (with all the cultural, language and other issues
>> that entails); and we would like it to be perceived as being accessible
>> for everyone (advanced but easy to use).
>
> Hmmm. Here's what I'd like people to think about us as a concept list:
>
> * community-owned
> * approachable
> * hackable & extensible (the database you can customize)
> * secure
> * high-performance
> * advanced features
> * international
> * standards-compliant
>
> --Josh Berkus
>

Regards

Rob Napier

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