Re: Forrester: Ingres and MySQL Lead Open Source Databases

FMTCW

Below is an email I received a couple of days ago from one of the best-known
US PR distribution companies.

The software promoted in this email is interesting in that it draws
attention to one of the problems involved with doing PR well.

I agree with the principal that it needs to be led by a professional, not
volunteers. The actual distribution and local content scouting might be done
by volunteers but the core PR strategy needs someone who can string an
effective message together. From my observation, that is an essential skill
that is not common.

Handling PR well is as difficult as designing databases well. If we want
great PR, it needs to be regular, well written, relevant, interesting,
timely and of public interest. There are people who could take on this work
who could be quite affordable. Certainly, the value would justify the
investment.

Rob Napier

------ Forwarded Message
From: Kay Guindon <kguindon(at)enr-corp(dot)com>
Date: Tue, 18 Aug 2009 12:48:11 -0700 (PDT)
To: rob(at)doitonce(dot)net(dot)au
Subject: Avoid the PR Blacklist

If you're having trouble reading this email, click here
<http://onekit.enr-corp.com/1005970/index.html> to view it in your browser.
<http://www.prmatchpoint.com>
Avoid the PR Spam Blacklist
Last week a well-regarded blogger published and blacklisted
<http://prspammers.pbworks.com> the names of individual PR firms and
publicists who have sent "unsolicited (and almost always irrelevant) product
pitches." While we know that you do not set out deliberately to "spam"
journalists, it is clear that the practices that we have relied on in the
past are no longer effective for engaging today's media. Many of these
practices are, in fact, counterproductive. Our industry is changing. And as
professionals, we must adapt to the way that our audience ­ the media ­ is
doing business today. Journalists want story ideas they can use.
Journalists don't want an email box full of spam. New rules require new
tools. And we think our application, MatchPoint, may provide you with a
more productive way to engage the media. MatchPoint identifies relevant
journalists based upon their published work, so there is never a chance of
spam. Journalists only receive your pitch through MatchPoint once their
prior published work indicates a clear interest in your topic. Please take a
moment to read about MatchPoint. If you agree that this may be a more
effective way to engage today's media, we hope you will register for a free
10-day trial.
Try MatchPoint at no cost for 10
days. If you agree that MatchPoint
changes your game, subscribe for
only $75/month <http://www.prmatchpoint.com/free_trial.asp?SRC=SAW>
Questions? Call (888) 927-7526 or email matchpoint(at)enr-corp(dot)com
eNR Services, Inc. | 20 Glover Avenue | Norwalk, CT 06850