A cohesive sales message

Hi!

Firstly, let me introduce myself:

My company (cormoran communication) is a small software development company,
based in Geelong, Australia. For the past eight years, we have developed a
workflow management system, based on FileMaker. The package, Traffic Office
Manager (www.trafficofficemanager.com) is used by graphic design firms,
advertising agencies, management consultancies, architects, and the
corporate marketing departments of banks, corporations and government
departments in Australia, North America, the Caribbean, the UK, Ireland and
Britain.

The software evolved from spending 14 years Œon the dark side¹, working as a
Creative Director in an advertising agency.

We are now working on a PostgreSQL/WebObjects version of Traffic Office
Manager. As a company, we felt that if we were to benefit from using the
product of other people¹s efforts, we should give something back. I offered
our services to Josh and was advised that the most useful contribution we
could make would be in helping to develop marketing material ­ to begin
with: brochures or other printable matter.

While I have worked in most areas of the computer industry since the
mid-sixties, I abhor jargon. Geek text belongs in the Specs. I believe in
selling the sizzle, not the steak.

Also, I have some concerns about cultural differences. There is not much
difference in English-speaking countries but other cultures and languages
need to be considered. I would like to compile a list of countries/languages
that should be considered from the outset.

I am currently working through the material available on the website,
including past pgsql-advocacy lists. I would also be interested in any other
reference material that could assist me in preparing a draft marketing
brief.

I hope we can be provide some value to the development and promotion of
PostgreSQL.

Regards

Rob Napier