Since PG is not a governmental entity, I'll work under the premise that
we can't spend what we don't have.
We keep a local, non-profit radio station on during the day. 2X per
year, they have a gift-giving drive.
Some local companies/individuals specify an amount (matching funds).
The announcer then says:
"Folks, Company XYZ will match your generous gift --- up to $xxx, with
an additional, matching gift of $xxx. Take advantage of this opportunity
now to help support the cause!" Apparently, it works quite well.
Sounds simple, but I'm guessing we could change that. :-)