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Re: Wanted: new project slogan

From: David Fetter <david(at)fetter(dot)org>
To: Rob Napier <rob(at)doitonce(dot)net(dot)au>
Cc: pgsql-advocacy(at)postgresql(dot)org
Subject: Re: Wanted: new project slogan
Date: 2010-02-03 15:35:38
Message-ID: 20100203153538.GB10571@fetter.org (view raw or flat)
Thread:
Lists: pgsql-advocacy
On Wed, Feb 03, 2010 at 11:30:44AM +1100, Rob Napier wrote:
> Josh
> 
> If that is the way you wish to be viewed, don't change a thing.
> 
> E.g. I mentioned the importance of language. 'Extensible' is good,
> 'hackable' has too many negative connotations.
> 
> Community-owned. Nice but it should be near the bottom of the list.
> It also has negative connotations in the corporate sphere. Not just
> a bit hokey, it also can suggest undisciplined, under funded, and a
> few other prejoratives that come to mind.

No offense, Rob, but you're just plain mistaken on this one.  Linux is
community-owned, and it's precisely this that makes it attractive in
the corporate world.  They know that Linux can't be made useless by
some other corporation, get bought out, or go out of business.

> BUT when linked to approachable: That can be a good thing. Mozilla is
> community owned but they are particularly careful about the way their image
> is developed.
> 
> AND international: That implies strength, stability and accessibility.
> 
> The rest of your list is about the product. The technology needs to be
> presented in more marketing terms.
> 
> I hope this is making some sense.

Most of it did :)

Cheers,
David.
> 
> On 3/2/10 10:48 AM, "Josh Berkus" <josh(at)agliodbs(dot)com> wrote:
> 
> > On 2/2/10 3:42 PM, Rob Napier wrote:
> >> we would like it to be recognised as one of the world¹s best RDBMS
> >> applications ­ commercial and open source; we would like it to be
> >> accessible worldwide (with all the cultural, language and other issues
> >> that entails); and we would like it to be perceived as being accessible
> >> for everyone (advanced but easy to use).
> > 
> > Hmmm.  Here's what I'd like people to think about us as a concept list:
> > 
> > * community-owned
> > * approachable
> > * hackable & extensible (the database you can customize)
> > * secure
> > * high-performance
> > * advanced features
> > * international
> > * standards-compliant
> > 
> > --Josh Berkus
> > 
> 
> 
> Regards
> 
> Rob Napier
> 
> 
> -- 
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-- 
David Fetter <david(at)fetter(dot)org> http://fetter.org/
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Subject: Re: Wanted: new project slogan
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