Re: Another reason to hate our name...

"PostgreSQL. It's easier to use than to pronounce."

--
Bruce Alderman
"It Seems to Me..." http://www.brucealderman.info/blog/
A candle loses nothing by lighting another candle.

> -------- Original Message --------
> Subject: Re: [pgsql-advocacy] Another reason to hate our name...
> From: "Liam O'Duibhir" <liamod(at)fast(dot)fujitsu(dot)com(dot)au>
> Date: Thu, August 10, 2006 12:44 am
> To: devrim(at)commandprompt(dot)com
> Cc: pgsql-advocacy(at)postgresql(dot)org
>
>
>
> Hi,
>
> I share Devrim's view. As someone who is principally concerned with the business perception of PostgreSQL, as opposed to its technical noteworthiness, I can't see a lot of point in attempting a rebranding exercise at this point in time. Energies would be better directed at marketing the product more aggressively, I feel.
>
> The PostgreSQL 'brand', for all its awkwardness, is well established and phenomenally successful (though there is infinitely more that can be achieved). Its name is just not a strong aspect of its 'sales appeal'. There are plenty of precedents for this with commercially successful products, in my subjective opinion.
>
> I would rather see the debate move to just that, how to better present PostgreSQL's commercial attractiveness - cost benefits, return on investment, strategic advantages etc...
>
> Regards,
>
> Liam
>
> _____________________________________________
>
> Liam O'Duibhir - Product Manager - Open Source Software
>
> Fujitsu Australia Software Technology
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>