Re: Print advertising

Guys,

I'd like to offer a solution promoting pg; with your assistance, I could compose and and publish a Google Ad. I already have the budget for our (SRA America) Google advertising so it's no big deal if I extend it to include generic Postgres advertising.

The advantage about Google Advertising is that we can target any population segment we choose.

Comments?

On Monday 21 November 2005 01:07, Oleg Bartunov wrote:
> Very good observation !
>
> Oleg
>
> On Sun, 20 Nov 2005, nhrcommu(at)rochester(dot)rr(dot)com wrote:
> > May have misunderstood me a bit, though Gavin's idea
> > is a good one and needed.
> >
> > I would never suggest advertising. In my mind it is
> > contra to "the movement". I'm suggesting a press
> > release that is really a - What it is & Why you need
> > it, letter. Small village (<50,000 people) papers
> > are hungry for news. Most have 2 or 3 part-time
> > reporters that write about the local football team's
> > performance and assorted local tidbits.
> > I think they would run an article as a press
> > release. Not email --- just a regular old piece of
> > paper with a stamp. Hand addressed with a real
> > signature. The release should be non-tech; write a
> > bit about "us vs them" (small vs big) AND make a
> > call for the local PC fixer + the school admin and
> > even the local government to come to the site.....
> > this is where Gavin's idea would fit in nicely.
> >
> > Personalized printing is a large part of my
> > business. I don't have a problem sending out 10 K
> > of these over the course of a year on my nickel,
> > including postage.
> >
> > Just need a good letter and content Gavin mentioned
> > --- kind of a STARTER'S KIT.
> >
> > But I agree --- no advertising. Waste of money.
> >
> > After all, the release would be from one community
> > to another.
> >
> > Thanks,
> > Mike
> >
> >
> >
> >
> >
> >
> >
> >
> >
> > ----- Original Message -----
> > From: Gavin Sherry <swm(at)linuxworld(dot)com(dot)au>
> > Date: Sunday, November 20, 2005 6:59 pm
> > Subject: Re: [pgsql-advocacy] Print advertising
> >
> >> Hi all,
> >>
> >> On Sun, 20 Nov 2005, Josh Berkus wrote:
> >>> Mike,
> >>>
> >>> I'm taking this back on-list because I think
> >
> > it's a critical
> >
> >> discussion.>
> >>
> >>>> I have a fuzzy feeling that there are a few people
> >>>> in the world that do not sit around reading
> >>>> Information Week as part of their daily
> >
> > routine. A
> >
> >>>> CEO of a 20 person company in Oneonta, NY may not
> >>>> even know that there IS such a thing as
> >
> > PG..... but
> >
> >>>> he sure knows that he has needs and 1 of them is
> >>>> saving money. He probably DOES read the local
> >>>> paper... because he may be in it. And if he reads
> >>>> some plain talk about PG, he may grab his
> >
> > "computer
> >
> >>>> guy" by the stacking swivel and say... "Why
> >
> > wasn't I
> >
> >>>> told about this?"
> >>>
> >>> I think you're absolutely right. However, I'm
> >
> > personally at a
> >
> >> loss on how to
> >>
> >>> reach these people without spending a fortune on
> >
> > print
> >
> >> advertising. The
> >>
> >>> problem is that small businesses simply don't
> >
> > read any national
> >
> >> publications> consistently. There are some key
> >
> > ones we could take
> >
> >> on -- ComputerWorld,
> >>
> >>> Philanthropy Journal -- but on the whole it
> >
> > would be hit-or-miss.
> >
> >> And for
> >>
> >>> small local papers, there are probably 25,000 of
> >
> > them in the US.
> >
> >> I second your scepticism here. I've had some
> >
> > experience of IT
> >
> >> marketingand marketing/advertising in general.
> >
> > Effective
> >
> >> advertising, especially to
> >> small business, requires a broad and long running
> >
> > campaign -- read:
> >> expensive. In my opinion, the ad placed by the
> >
> > mozilla guys in a
> >
> >> major US
> >> daily was good for morale bit not an effective way
> >
> > of marketing the
> >
> >> project.
> >>
> >> The thing that we're good at is attracting people
> >
> > to the project
> >
> >> for its
> >> technical features. This is our strength. One of
> >
> > the things that
> >
> >> companiessurrounding PostgreSQL -- particularly
> >
> > the big ones -- are
> >
> >> good at is
> >> sales and marketing. I think most of the work
> >
> > involved in
> >
> >> attracting small
> >> businesses not looking specifically for an open
> >
> > source database can be
> >
> >> left to them.
> >>
> >> That being said, I think there are some key areas
> >
> > we need to take
> >
> >> care of:
> >> case studies on the web site, testimonials on the
> >
> > web site and a
> >
> >> kind of
> >> 'Why PostgreSQL' check list, which blends
> >
> > testimonials with a list of
> >
> >> features. I'm currently sitting on a bunch of case
> >
> > studies for the Web
> >
> >> site. Unfortunately, I have very little time to
> >
> > work on them. The
> >
> >> first of
> >> these should come through very soon.
> >>
> >> Thanks,
> >>
> >> Gavin
> >>
> >> ---------------------------(end of
> >
> > broadcast)-----------------------
> >
> >> ----
> >> TIP 6: explain analyze is your friend
> >
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>
> Regards,
> Oleg
> _____________________________________________________________
> Oleg Bartunov, sci.researcher, hostmaster of AstroNet,
> Sternberg Astronomical Institute, Moscow University (Russia)
> Internet: oleg(at)sai(dot)msu(dot)su, http://www.sai.msu.su/~megera/
> phone: +007(095)939-16-83, +007(095)939-23-83
>
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