BUG #15291: Lateral join has different/suprising semantics (with impure function)

The following bug has been logged on the website:

Bug reference: 15291
Logged by: Marek K.
Email address: kadek(dot)marek(at)gmail(dot)com
PostgreSQL version: 11beta2
Operating system: Ubuntu, OSX
Description:

Following SQL:

CREATE EXTENSION "uuid-ossp";

CREATE TABLE fruits (name VARCHAR);
INSERT INTO fruits VALUES ('banana'), ('apple');

-- 1:
-- banana | uuid1
-- apple | uuid1
SELECT f.name, t.uuid FROM fruits f
CROSS JOIN LATERAL (
SELECT uuid_generate_v4() AS uuid FROM (VALUES(1)) v
) t;

-- 2:
-- banana | uuid1
-- apple | uuid2
SELECT f.name, t.uuid FROM fruits f
CROSS JOIN LATERAL (
SELECT f.name, uuid_generate_v4() AS uuid FROM (VALUES(1)) v
) t

I can understand why it's happening what is happening, yet I still find it
to be problematic. In my opinion those two selects should yield same
results. Hence for impure functions lateral semantics should be preserved
and not optimized away.
I am not 100% sure it can be classified as a bug, but looking into what your
opinion is.