Re: new elephant color

2009/11/18 damien clochard <damien(at)dalibo(dot)info>:
> Marc G. Fournier a écrit :
>> On Tue, 17 Nov 2009, Joshua D. Drake wrote:
>>
>>> On Tue, 2009-11-17 at 17:01 -0800, Guido Barosio wrote:
>>>> I was wondering about the chances to democratically elect a new color
>>>> for our Elephant.
>>>
>>> I can't believe you just did that ;)
>>
>> I'm curious as to what the justification for such a dramatic change
>> would be ... does the blue offend someone, somewhere?  *Why* would we
>> change it?
>>
>
> Perhaps because the large majority of corporate logo are blue. In
> western country, that colour is associated with knowledge, power,
> integrity, and seriousness. Altough these adjectives suit perfectly well
> to PostgreSQL, i still think that blue is the sign of a terrible lack of
> creativity and audacity. Two qualities of this project that we should
> advertise more, imho.
>
> Here's a picture of "The battle for blue" :
> http://farm1.static.flickr.com/29/56867986_29aa1a3973_o.jpg
>
> Anyway if we go down this road, why not getting rid of that elephant
> head ? Picking an animal as a logo is very childish and uninventive,
> even if the Open-Source world has a long history of stereotyped animal
> mascots ( at least ubuntu is trying new species )
>
> Most of all, blue elephant is probably one of the most common logo in
> the world : PHP, the GOP, Carlsberg, etc. In France, we even have a
> nation-wide carwash company called "Éléphant Bleu".
>
> With all respect due to designer of the current PG logo, what i think
> when i see it is : « Ten years ago, a bunch of database geeks we asked
> for a logo, but they didn't have time for such futile work so they took
> a blue elephant ». I'm not saying that's what happen, but it's what it
> looks like.
>
> In a nutshell, this blue elephant says "We suck at marketing" :D
>
> If there's any chance of changing things, i'm volunteer to join a group
> that would try propose new a design and color palette.
>
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Dark cyan and amber porpoise it is then.