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Re: Wanted: new project slogan

From: Dave Page <dpage(at)pgadmin(dot)org>
To: Josh Berkus <josh(at)agliodbs(dot)com>
Cc: pgsql-advocacy(at)postgresql(dot)org
Subject: Re: Wanted: new project slogan
Date: 2010-01-25 20:22:47
Message-ID: 937d27e11001251222s5d98811csc2874079a531756f@mail.gmail.com (view raw or flat)
Thread:
Lists: pgsql-advocacy
<sigh>Might have been better to suggest this before we ordered a
shedload of swag using the current tagline after discussion here :-(

On 1/25/10, Josh Berkus <josh(at)agliodbs(dot)com> wrote:
> All,
>
> I'll disagree with Rob that there's any issue with our logo, and the
> branding on the name is too entrenched to change.
>
> However, I think for 9.0 it's time for a new project slogan.
>
> There's several problems with our current slogan:
>
> "The Most Advanced Open Source Database"
>
> (1) "most advanced" suggests that PostgreSQL is complex and
> unapproachable by non-DB-experts.  It doesn't exactly encourage Drupal
> and Wordpress geeks to give us a try, and as a result some potential PG
> users are turning to CouchDB and MongoDB.
>
> (2) LucidDB, Hadoop, Cassandra and others could now argue that "most
> advanced" really depends on how you define "advanced".  While we are
> still the most advanced general-purpose OSDB, they are ahead of us in
> specific areas.
>
> (3) A new slogan for 9.0 could help punch up the release and get some
> people to try 9 who turned away from previous versions.
>
> Given the above, I'd like to start this thread asking for suggestions
> for a new project slogan.  When we have 4-5 solid ideas, we can put it
> to a vote on a survey site somewhere.
>
> --Josh Berkus
>
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-- 
Dave Page
EnterpriseDB UK: http://www.enterprisedb.com

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