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Re: Slogans for 9.2

From: "Jonathan S(dot) Katz" <jonathan(dot)katz(at)excoventures(dot)com>
To: Susanne Ebrecht <susanne(at)2ndquadrant(dot)com>
Cc: pgsql-advocacy(at)postgresql(dot)org
Subject: Re: Slogans for 9.2
Date: 2012-01-31 17:13:29
Message-ID: 70DF8E53-114B-4491-A2A8-8EA565192ABE@excoventures.com (view raw or flat)
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Lists: pgsql-advocacy
On Jan 31, 2012, at 3:38 AM, Susanne Ebrecht wrote:

> Am 31.01.2012 05:20, schrieb Chris Travers:
>> Fast.  Powerful.  PostgreSQL. 
> 
> Powerful sounds too negative.
> 
> Consider - cleaning powder is powerful.
> Terminator is powerful.
> Dictators are powerful.

I don't believe that most techies associates "powerful software" with evil, but with the ability to be applied to a wide range of problems.  While I can see how "powerful" can be viewed in different contexts, I think our target market closely associates "robust" with "powerful"


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