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-------- Original Message --------
Subject: Re: [pgsql-advocacy] Time to start drafting the 8.4 release
Date: Thu, 2 Apr 2009 10:58:58 -0700
From: Josh Berkus <josh(at)agliodbs(dot)com>
Organization: Aglio Database Solutions
To: Rob Napier <rob(at)doitonce(dot)net(dot)au>, pgsql-advocacy-owner(at)postgresql(dot)org
> Please allow me a moment to pop on my marketing hat.
> Firstly, what is the unique selling proposition? What can we say that
> the other guys can’t. Or at least, better than the other guys.
> Secondly, what is in it for me? What is/are the benefit(s) of 8.4 if I
> am already using something else? And if I am not using something else
> but I am terrified of the pain and suffering I will experience changing
> from an earlier version of PostgreSQL, what can you do to assure me that
> it will be a painfree spiritually uplifting experience?
Certainly, absolutely. The problem here isn't these questions, which I
think we all agree on, but how to answer them in a publicity-friendly way.
> Then there are questions of customer resistance:
> Barriers to Entry
> What is the cost to change?
> We are currently in the process of upgrading JasperReports to a later
> release. It has been something of a nightmare. New, apparently
> undocumented (or at best, difficult to find in the release information)
> have caused systems to fail. We’ve had to roll back to earlier version,
> pissing off clients no end, and making us look bad.
Fortunately, one thing we *can* advertise is 8.3-->8.4 upgrade-in-place.
People on earlier versions are still in for pain, though.
> Then there is the value proposition? Can we claim a really impressive
> Return on Investment?
> There is NOTHING wrong with using last year’s message if you are saying
> the same thing, only better. USP, WIIFM, BTE, ROI and the VP are all
> that matters.
Now, that's good to hear. I can do that.
> If you can answer those questions, I can write a selling message that is
> compelling. But then, any copywriter worth his salt could do the same.
> My headline:
> *Ooh, ah. Gee-Zez!
> My copy:
> PostgreSQL – the hottest property in open source database software
> has just raised the bar even higher — again!
> Well maybe I wouldn’t be quite as flagrant as that but I hope you get
> the idea.
> Rob Napier
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