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Re: Wanted: new project slogan

From: Peter Eisentraut <peter_e(at)gmx(dot)net>
To: Rob Napier <rob(at)doitonce(dot)net(dot)au>
Cc: pgsql-advocacy <pgsql-advocacy(at)postgresql(dot)org>
Subject: Re: Wanted: new project slogan
Date: 2010-02-03 07:37:25
Message-ID: 1265182645.10962.6.camel@fsopti579.F-Secure.com (view raw or flat)
Thread:
Lists: pgsql-advocacy
On ons, 2010-02-03 at 10:42 +1100, Rob Napier wrote:
> So firstly, we should codify our marketing objectives. Then, and only
> then, should we be talking about branding.

Well, ordinarily you would expect a commercial development organization
to function something like this:

             --> Branding ---> Sales
            /
Marketing --
            \
             --> Requirements engineering ---> Programming

But the PostgreSQL world operates more like this:

             -- FUD <--- Random users <........................
            /                                                 .
Advocacy <--                                                  .
            \                                                 .
             -- Release notes scramble <--- Random hacking <...

Which is why from a traditional marketing perspective, nothing we do
makes a lot of sense. ;-)



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