It's a good idea to save the database server's log output somewhere, rather than just routing it to /dev/null. The log output is invaluable when it comes time to diagnose problems. However, the log output tends to be voluminous (especially at higher debug levels) and you won't want to save it indefinitely. You need to "rotate" the log files so that new log files are started and old ones thrown away every so often.
If you simply direct the postmaster's stderr into a file, the only way to truncate the log file is to stop and restart the postmaster. This may be OK for development setups but you won't want to run a production server that way.
The simplest production-grade approach to managing log output is to send it all to syslog and let syslog deal with file rotation. To do this, set syslog to 2 (log to syslog only) in postgresql.conf. Then you can send a SIGHUP signal to the syslog daemon whenever you want to force it to start writing a new log file.
On many systems, however, syslog is not very reliable, particularly with large log messages; it may truncate or drop messages just when you need them the most. You may find it more useful to pipe the postmaster's stderr to some type of log rotation script. If you start the postmaster with pg_ctl, then the postmaster's stderr is already redirected to stdout, so you just need a pipe command:
pg_ctl start | logrotate
The PostgreSQL distribution doesn't include a suitable log rotation program, but there are many available on the net; one is included in the Apache distribution, for example.
You probably mean rotatelogs in the example command line, the man page for logrotate doesn\'t say anything to suggest it could be used in the manner suggested here (on the few systems i\'ve checked) while rotatelogs seem to be precisely what you describe.