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Did-it Recognizes Benefits of PostgreSQL

Posted on Feb. 1, 2006

Did-It Search Marketing Recognizes Benefits of PostgreSQL Through Assistance from Pervasive Software

Search Marketing Management Firm Leverages Pervasive’s Database Expertise, Saving Costs, Stabilizing Database Performance

AUSTIN, TEXAS – January 31, 2006 - Pervasive Software® Inc. (Nasdaq: PVSW), a global value leader in data infrastructure software, today announced that Did-It Search Marketing has partnered with Pervasive to provide assistance for their back-end PostgreSQL database infrastructure. As a result of the partnership Did-It has already recognized cost savings through the elimination of expensive database licensing fees, and the elimination of the need to hire a dedicated database administrator. These savings will transfer to Did-it’s customers and help the growing search company remain competitive in the industry.

Did-it is a search marketing management firm that maximizes marketing campaigns for its customers, including E*TRADE FINANCIAL, Cingular Wireless and Match.com. By integrating strategy, analytics and technology, the company is able to provide its impressive customer base with innovative better ways to reach their target markets. Did-It chose PostgreSQL to fuel its search engines because PostgreSQL provides enterprise-level functionality and performance, plus tried and tested technology with a simple BSD license. Did-It runs over 22 million insert and update transactions per day through their primary database, Did-It depends on Pervasive to provide the technical support to exploit the power and speed of the database while keeping operating costs at a minimum.

“Within days of signing our agreement, a highly-skilled Pervasive technician came onsite and learned our system and how we were using PostgreSQL,” says John Merryman, vice president of Technology Solutions at Did-it. “He then made the appropriate adjustments and configuration changes so we could reap the full benefits of the reliability, robustness and functionality of the database. Pervasive’s comprehensive support is what a high-cost database administrator would be expected to provide, but now we consider Pervasive a valuable extension of our own IT staff.” Did-It estimates that they will save $250,000 per year with the PostgreSQL solution and Pervasive services versus an Oracle license and an internal database administrator.

Pervasive will provide ongoing Gold-level technical support for Did-it’s database, enabling the company’s development resources to remain focused on the real performance drivers and confident its database is stable and functioning at its optimum potential. Pervasive Postgres support is sold by an annual subscription and Gold-level support offers maximum response times within two business hours for critical issues and 12 business hours for non-critical issues.

“Many external administrators and internal IT departments aren’t equipped to optimize the full benefits of PostgreSQL. Pervasive’s Postgres support should be considered a practical, even preferred, alternative to expensive administrators or overwhelmed IT departments,” says Gilbert Van Cutsem, general manager of Pervasive’s Database Division. “Leveraging Pervasive’s 20 years of database experience gives clients all the robust features of PostgreSQL, and the technical expertise they need, at a fraction of the cost of high-priced databases.”

PostgreSQL is the open source database technology leader, offering enterprise-ready core technology like views, triggers, stored procedures, and security, and it is released under the business-friendly BSD license, allowing royalty-free use within commercial settings. Pervasive provides services and professional support for PostgreSQL that assist customers in deriving value from the benefits of open source database technology -- faster adoption, greater ROI, and lower risk. Pervasive support is provided at various levels, providing a flexible business model that can be tailored to the needs of any organization. Service components include solutions to resolve problems with database servers in mission-critical and non - mission critical environments.

Pervasive remains focused on the infrastructure layer of the software solution stack and on delivering low total cost of ownership, so it is uniquely positioned to provide real value to channel partners and their customers. Pervasive was the first public company offering software, support and services around PostgreSQL. The company has applied deep knowledge and more than 20 years of database, migration and integration experience and expertise to the rich functionality, services and support around PostgreSQL. Pervasive has been an active PostgreSQL community member since January 2005.

Pervasive Software is hosting a series of informative Webinars on Open Source databases covering topics including benefits, markets, evaluation and migration. For more information on Webinar times and for information on registration, visit http://www.pervasive-postgres.com.

About Did-it Search Marketing

Did-it Search Marketing, a recognized leader in the Search since 1996, drives sales and profit growth, market share and return on marketing investment for over 200 clients, including E*TRADE FINANCIAL and Cingular Wireless. In 2004, Jupiter Research ranked Did-it the Number One Search Engine Marketing firm for technology and market suitability. More information can be found at www.did-it.com or (800) 932-7761.

About Pervasive Software

Pervasive Software (Nasdaq: PVSW) provides data infrastructure software that helps companies unleash the value of their data investments. For more than two decades, Pervasive has delivered an enduring value proposition and the best combination of performance, reliability, functionality, and connectivity. Today Pervasive is leading its chosen markets by defining and accelerating the inevitable transition from high cost to high value. Pervasive's value is proven by the size, diversity and loyalty of its customer base, partners, and channels. Tens of thousands of customers in virtually every industry, in more than 150 countries around the world, rely on Pervasive to manage, integrate, analyze and secure their critical data. For more information, go to www.pervasive.com. For more information about Pervasive PostgreSQL, go to www.pervasivepostgres.com.

Cautionary Statement

This release may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All forward-looking statements included in this document are based upon information available to Pervasive as of the date hereof, and Pervasive assumes no obligation to update any such forward-looking statement.

All Pervasive brand and product names are trademarks or registered trademarks of Pervasive Software Inc. in the United States and other countries. All other marks are the property of their respective owners.

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